{"id":172480,"date":"2024-08-22T10:38:46","date_gmt":"2024-08-22T07:38:46","guid":{"rendered":"https:\/\/psnews.ro\/?p=172480"},"modified":"2024-08-22T10:40:01","modified_gmt":"2024-08-22T07:40:01","slug":"razboi-intre-magazinele-online-chinezesti-de-fast-fashion","status":"publish","type":"post","link":"https:\/\/psnews.ro\/razboi-intre-magazinele-online-chinezesti-de-fast-fashion\/","title":{"rendered":"R\u0103zboi \u00eentre magazinele online chineze\u0219ti de fast fashion"},"content":{"rendered":"
Gigantul fast-fashion Shein a intentat un proces \u00eempotriva rivalului Temu, pe care \u00eel acuz\u0103 c\u0103 a furat designul hainelor \u0219i c\u0103 a construit un imperiu bazat pe contrafacere, \u00eenc\u0103lcarea drepturilor de proprietate intelectual\u0103 \u0219i fraud\u0103.<\/strong><\/p>\n Procesul, depus luni la tribunalul federal din Washington, D.C., intervine \u00eentr-un context \u00een care Shein se confrunt\u0103 cu acuza\u021bii similare din partea altor m\u0103rci, cum ar fi Levi Strauss \u0219i H&M, relateaz\u0103 CNBC. \u00centr-o pl\u00e2ngere civil\u0103, Shein, compania chinez\u0103 de fast-fashion, a acuzat Temu de furt constant al designurilor \u0219i de sustragerea de secrete comerciale confiden\u021biale de c\u0103tre un angajat. Shein afirm\u0103 c\u0103 Temu pierde bani cu fiecare v\u00e2nzare \u0219i recurge la \u00eenc\u0103lcarea drepturilor de marc\u0103 pentru a-\u0219i acoperi pierderile. Shein sus\u021bine c\u0103 Temu, de\u021binut\u0103 de PDD Holdings, doar pretinde a fi o pia\u021b\u0103 online legitim\u0103, deoarece \u00ee\u0219i \u00eencurajeaz\u0103 v\u00e2nz\u0103torii s\u0103 fure modelele altor m\u0103rci \u0219i apoi \u00eei \u00eempiedic\u0103 s\u0103 elimine produsele de pe platform\u0103, chiar \u0219i dup\u0103 ce au recunoscut \u00eenc\u0103lcarea.<\/p>\n \u201eTemu atrage consumatorii americani s\u0103 descarce \u0219i s\u0103 utilizeze aplica\u021bia sa mobil\u0103 cu promisiuni de pre\u021buri extrem de mici. Dar Temu nu profit\u0103 de pe urma v\u00e2nz\u0103rii acestor produse, care au pre\u021buri at\u00e2t de mici \u00eenc\u00e2t Temu trebuie s\u0103 subven\u021bioneze fiecare v\u00e2nzare, pierz\u00e2nd bani la fiecare tranzac\u021bie\u201d, se arat\u0103 \u00een pl\u00e2ngere.<\/p><\/blockquote>\n