{"id":54397,"date":"2023-11-07T15:45:47","date_gmt":"2023-11-07T13:45:47","guid":{"rendered":"https:\/\/psnews.ro\/?p=54397"},"modified":"2023-11-07T15:45:47","modified_gmt":"2023-11-07T13:45:47","slug":"schema-de-calitate-dor-camera-deputatilor","status":"publish","type":"post","link":"https:\/\/psnews.ro\/schema-de-calitate-dor-camera-deputatilor\/","title":{"rendered":"Schema de calitate DOR – dezbateri aprinse \u00een Camera Deputa\u021bilor"},"content":{"rendered":"

Schema de calitate DOR , necesar\u0103 dar r\u0103st\u0103lm\u0103cit\u0103<\/b><\/strong><\/b><\/p>\n

Ne dorim s\u0103 avem pe mas\u0103 produse <\/b>rom\u00e2ne\u0219ti<\/b>, iar <\/b>poten\u021bialul<\/b> de <\/b>cre\u0219tere<\/b> \u00een aceasta\u00a0zon\u0103\u00a0exist\u0103, dar trebuie s\u0103 venim \u015fi cu instrumente de <\/b>sus\u021binere<\/b> a produc\u0103torilor \u015fi de promovare a produselor.\u00a0<\/b>\u00a0Astfel, o ini\u021biativ\u0103 parlamentar\u0103 prevede etichetarea voluntar\u0103 a produselor agroalimentare realizate din materii prime autohtone cu eticheta \u201eDe Origine Rom\u00e2nia \u2013 DOR\u201d.\u00a0Proiectul de lege DOR, adoptat\u00a0de Senat \u00a0a fost dezb\u0103tut \u00een Camera Deputa\u021bilor. Dup\u0103 discu\u021bii aprinse, proiectul a r\u0103mas la raport de adoptare \u00a0pentru \u0219edin\u021ba urm\u0103toare.<\/p>\n

Rom\u00e2nia este singur\u0103 \u0163ar\u0103 din Uniunea European\u0103 care nu mai are un program de promovare a produselor agro-alimentare \u00een str\u0103in\u0103tate. Celelalte pie\u021be intr\u0103 \u00een competi\u021bie cu produse mai ieftine, sprijinite de autorit\u0103\u021bile na\u021bionale .<\/p>\n

Rom\u00e2nia 2022: Deficit de 1,29 miliarde de euro pe rela\u021bia cu toate \u021b\u0103rile lumii<\/strong><\/b><\/p>\n

\n

\u00ab Ne dorim s\u0103 intr\u0103m \u00een r\u00e2ndul \u021b\u0103rilor care fac ceva pentru pia\u021ba produselor de calitate. Analiz\u00e2nd balan\u021ba comercial\u0103, vedem c\u0103 am avut, anul trecut, un deficit de 1,29 miliarde de euro pe rela\u021bia cu toate statele. Pe rela\u021bia cu Europa deficitul este de 3,1 miliarde euro pe produse agro-alimentare. Acest deficit este mascat de comer\u021bul intracomunitar cu materii prime : cereale, animale vii. Doar deficitul \u00een rela\u021bia cu UE este de 6 miliarde de euro \u00bb a spus \u015etefan P\u0103dure de la \u00a0Asocia\u0163ia pentru Promovarea \u00a0Alimentului Rom\u00e2nesc, in cadrul \u0219edin\u021bei de la Camera Deputa\u021bilor.<\/p>\n

\u00ab In primele 9 luni din 2023, observ\u0103m c\u0103 deficitul s-a accentuat de\u0219i\u00a0 deficitul balan\u021bei economice a Rom\u00e2niei a sc\u0103zut prin reducerea importurilor \u0219i cre\u0219terea minim\u0103 a exporturilor produselor alimentare \u00bb, a mai precizat, P\u0103dure.<\/p>\n<\/blockquote>\n

A duce mai departe ideea ca materia prima s\u0103 fie integrat\u0103 \u00een produsul finit<\/strong><\/b><\/p>\n

Exemple de \u021b\u0103ri care au adoptat scheme de certificare voluntare avem \u00a0Polonia \u0219i Fran\u021ba.\u00a0Germania prezint\u0103 cel mai ridicat num\u0103r de scheme cu 107, urmat\u0103 de Italia cu 52 de scheme \u0219i Spania cu 49 de scheme.<\/p>\n

\n

\u00a0\u00ab\u00cen 2017, polonezii au adoptat denumirea de produs polonez printr-o schem\u0103 de calitate care creeaz\u0103 produse eligibile care s\u0103 poat\u0103 fi finan\u021bate \u00a0\u00eentr-un spa\u021biu european \u00een care nu ai voie s\u0103 intervii pe produsul finit. A\u0219adar, se creeaz\u0103 un produs eligibil deoarece el integreaz\u0103 materiile prime na\u021bionale iar tu, ca stat, \u00eei po\u021bi sus\u021bine transportul, promovarea, raftul, etc. \u201e,a ad\u0103ugat Stefan P\u0103dure.<\/p>\n<\/blockquote>\n

Consumatorul rom\u00e2n \u00ee\u0219i dore\u0219te produse rom\u00e2ne\u0219ti la raft\u2026dar cum ajunge la raft\u00a0?<\/strong><\/b><\/p>\n

Pre\u0219edintele Asocia\u0163iei pentru Promovarea \u00a0Alimentului Rom\u00e2nesc a precizat ca produsele trebuie s\u0103 ajung\u0103 la raft corect condi\u021bionate, corect ambalate \u0219i cu un buget de marketing astfel \u00eenc\u00e2t ele s\u0103 fie promovate. Portofelul consumatorului este acela\u0219i , iar UE permite astfel de scheme pentru a echilibra un pic bugetele mari de marketing ale companiilor interna\u021bionale.<\/p>\n

\n

\u00ab\u00a0Noi credem c\u0103 aceast\u0103 schem\u0103 care este de inspira\u021bie polonez\u0103 \u0219i francez\u0103, ar putea duce la o diminuare a exportului de materii prime \u0219i o cre\u0219tere a exportului de produse finite \u00een Rom\u00e2nia\u00a0\u00bb<\/p>\n<\/blockquote>\n

George B\u0103descu. Director Executiv.\u00a0Asocia\u021bia Marilor Re\u021bele Comerciale din Rom\u00e2nia a atras aten\u021bia c\u0103 acest tip de scheme s\u0103 nu \u00eentre \u00een sfera ajutorului de stat.<\/p>\n

\n

\u201c Totul este s\u0103 fim aten\u021bi, c\u0103 produsele s\u0103 fie \u00een concordan\u021b\u0103 \u0219i cu prevederile comunitare. Este important c\u0103 atunci c\u00e2nd vorbim despre pia\u021b\u0103 unic\u0103. La un moment dat a existat o discu\u021bie c\u0103 acest tip de scheme s\u0103 nu \u00eentre \u00een sfera ajutorului de stat. Mie mi se pare c\u0103 acest gen de proiect , dincolo de consumatorul rom\u00e2n, trebuie g\u00e2ndit \u0219i \u00een contextul pie\u021bei unice. Exist\u0103 situa\u021bia c\u0103 din punct de vedere al valorii ad\u0103ugate e posibil c\u0103 unele produse, poate sezoniere, s\u0103 aib\u0103 mai mult poten\u021bial dec\u00e2t ar avea pe pia\u021b\u0103 din Rom\u00e2nia \u00bb.<\/p>\n<\/blockquote>\n

Comer\u021bul se confrunt\u0103 cu mari probleme<\/strong><\/b><\/p>\n

\n

\u00ab S\u0103 avem grij\u0103 s\u0103 nu supra reglementam \u00een a\u0219a fel \u00eenc\u00e2t zona de concuren\u021b\u0103 s\u0103 nu mai poat\u0103 func\u021biona foarte bine. \u0218i \u00een context general \u0219i comer\u021bul se confrunt\u0103 cu mari probleme. Pentru a putea exploata c\u00e2t mai bine aceste scheme de certificare ar trebui s\u0103 ne asigur\u0103m c\u0103 acest comer\u021b func\u021bioneaz\u0103 la parametri c\u00e2t mai optimi \u00bb.<\/p>\n<\/blockquote>\n

La schema de certificare voluntar\u0103 propus\u0103 ar urm\u0103 s\u0103 aib\u0103 acces to\u021bi produc\u0103torii \u0219i procesatorii rom\u00e2ni care doresc s\u0103 devin\u0103 mai competitivi \u00een pia\u021b\u0103, s\u0103 se integreze mai bine \u00een lan\u021bul alimentar, s\u0103 creasc\u0103 valoarea ad\u0103ugat\u0103 a produselor \u0219i s\u0103 \u00eei ajute \u00een mod transparent pe consumatori \u00een procesul de achizi\u021bie a bunurilor alimentare.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Schema de calitate DOR , necesar\u0103 dar r\u0103st\u0103lm\u0103cit\u0103 Ne dorim s\u0103 avem pe mas\u0103 produse rom\u00e2ne\u0219ti, iar poten\u021bialul de cre\u0219tere \u00een aceasta\u00a0zon\u0103\u00a0exist\u0103, dar trebuie s\u0103 venim \u015fi cu instrumente de sus\u021binere a produc\u0103torilor \u015fi de promovare a produselor.\u00a0\u00a0Astfel, o ini\u021biativ\u0103 parlamentar\u0103 prevede etichetarea voluntar\u0103 a produselor agroalimentare realizate din materii prime autohtone cu eticheta \u201eDe […]<\/p>\n","protected":false},"author":31,"featured_media":54402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[16308],"ppma_author":[13929],"class_list":["post-54397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitate","tag-schema-calitate-produs-romanesc-dor"],"acf":[],"yoast_head":"\nSchema de calitate DOR - dezbateri aprinse \u00een Camera Deputa\u021bilor - PS News<\/title>\n<meta name=\"description\" content=\"Schema de calitate DOR , necesar\u0103 dar r\u0103st\u0103lm\u0103cit\u0103. 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